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Brand Story

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Key Facts

  • Ready to use - no peroxide required
  • Conditioning formulation for minimal hair damage
  • PPD-free
  • 41 mixable shades
  • Vegan friendly and cruelty free
  • Iconic pink bottle and branding that stands out from the crowd
  • Ammonia free
  • Made in the UK

our range

explore the full crazy color collection



Shop our full range of semi-permanent hair color to achieve your desired look!


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Temporary Color

Temporary Color

Explore our collection of ready-to-use temporary color products for an instant burst of color.


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Hair Care

Hair Care

Shop our range of pre-color and after care products to keep your hair feeling healthy, while also extending the life of your color.

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