Brand Story

Crazy Color® was launched in 1977 in the midst of the punk rock explosion in Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tired of the same natural color palette. Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of rainbow shades. Thus Crazy Color® was born and over 40 years later our ethos is the same, we want you to express yourself unapologetically. In every iconic pink bottle is a color that is ready to turn heads. Don‘t be the trend, make your own. Mix it your way to create a shade to match your style. Our range has expanded to 41 colors over the years and each decade gathers new fans. They continue to inspire us and remind us that hair color has no limits.